Insights

Notes from the shop floor and the CAD screen.

Use this as a working notebook to attract the right projects—practical posts about how you actually think through fixtures, products, and materials.

Design Process · Placeholder

Designing fixtures that actually ship well

A practical way to think about renders, flat-pack, palletization, and in-store assembly when you are trying to keep both marketing and operations happy.

Full post coming soon

Materials · Placeholder

Choosing between metal, wood, and plastic

Not a fancy trend overview—just how different materials behave in fixtures and products, and where each one usually makes sense.

Full post coming soon

Engineering · Placeholder

Design for manufacturing: questions to ask early

A short list of questions that keep you from redoing half your design once a fabricator gets involved.

Full post coming soon

Have an ugly problem that would make a good post?

If you have a project with real constraints and trade-offs, that is usually the best material for both a good outcome and a useful story.